Your Interactive Website
Your website can be your best tool, if you make it communicate with your fans
and potential fans, TWO-WAY. Your website should get people involved, make them want to introduce
themselves, ask questions, shout out.
YOUR WEBSITE SHOULD:
- Get their email address! Interact! Make an easy fill-out form. (hint: try
a fun question like “who are you?” or “do you know your own name?”)
- Encourage them to buy your CD, constantly. It's a great way to start a
relationship.
- Show what's unique about you. Image, quirks, colors, moods.
- Make the sound clips easy to get to, not buried under layers
- Answer the obvious questions: who are you, what do you look like, let me
hear the music
- Acknowledge them! Have their pictures on your site. Answer their questions
on your site. Show them they ARE a part of your life.
And make sure you have your own domain name.
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