"The hardest thing to do in this business is start a band nobody's heard of.

- Tom Whalley, Interscope Records -

__________________________________________________________________

The importance "marketability" plays in your bands URL

Developing your bands own URL or website is yet another way to get your band recognized, not just by fans, but by A&R's as well. A&R's typically take a tour through a bands website to get a clearer understanding of their marketability. Marketability in the sense of your bands image, sound, touring schedule, CD & concert reviews, CD releases, pics, etc. True - most bands will get a My Space Page up and running but the most of the A&R's I've spoken with don't care about My Space as much as some may think. There is one thing however that A&R's do look at on My Space: the number of hits your songs have. Generally a figure of around 10,000 hits will be enough to get their interests up pretty quickly, but A&R's are well aware that these numbers can be manipulated, so it's very important to point out that this is just one in a long list of  "red flag" items A&R's look for when evaluating money making potential. Again A&R's are not stupid & can see through things like excessive My Space Friends,  meaningless blogs, etc. The below items are also of interest to the A&R on your My Space:

- Anything demonstrating buzz factor

- MP3's

- YOU TUBE live clips

You may be limiting yourself with just a My Space. For example what happens if an A&R wants to download your Press Pack, or read a CD or concert review, look at a detailed concert schedule? The best angle is utilizing both My Space & a URL. This is the best way to get your point across. A URL is not expensive when you consider the overall impact it will have. It also separates you from other bands that don't have a URL & clearly shows you took the time & initiative to go above & beyond something that was for free. The truth is anyone can start a band, anyone can launch a My Space page, but it takes skill & business savvy to build an effective & professional looking web site.

Katavi Arts recommends G4 Productions for URL Design and development. Just (click on Rates and Packages) for more information.

To view some of the websites Katavi Arts has personally constructed just click on the below band links: