BIZ TALK - BY CYRUS RHODES
Setting realistic goals and expectations
The music business is a gamble
What A&R Representatives look for in new talent
Where A&R Representatives look for new talent
When A&R Representatives look for new talent
Contacting the A&R Representative
The reality of solicitation bombardment
Finding the right recording studio
Beware of mixers that say they can master
What does your press pack say about you
Be a contender not a pretender
The importance of live exposure
Conquering the local club circuit
Submitting your demo to a club owner
How to handle crowd situations
Legitimate reasons for non payment
The day I gave my CD a coffee house
How to make the most of your merch
Treat every show like it’s your last
Going from pretender to contender
How a bad sound guy can ruin your night
OK maybe it's time we hired our own Sound Guy
OK Maybe it's time hired a dedicated Road Crew
OK Maybe it's time we hired our own Manger
Something every Roadie should read
OK maybe it's time we hired s Booking Agent or Agency
The Indie Venue Bible can help
OK maybe it's time we got some Legal Representation
Setting up a regional tour - Some things to consider
How much the Pros didn't make last year on tour
Top Money Makers on Tour - 2008
How to set up a regional tour - Preliminary Planning Stages
List of some Booking and Touring Agencies
Pay to Play - the Good, the Bad, & the Ugly
Sometimes the smartest thing is to say no thanks
Keeping your eye on the Ultimate Prize
The Price we pay for our Musical Independence
Introducing Poser Rock - an amazing new genera
What Movie Music Supervisors look for
Contacting the Movie Music Supervisor
Commercials are a waste of my time – guess again
Favorite quotes of the Industry
VITAL SIGNS - BY DEREK SIVERS
Reach them like you want to be reached
They know nothing about you, so assume nothing
Read about hot music, use the tricks that worked on you
If you don't say what you sound like, you won't make many fans
If you target sharp enough, you will own your own niche
Bad targeting example: progressive rocker targeting teeny boppers
Touch as many of their senses as you can
Imagine a play with 1,000 actors on stage
Be an extreme version yourself
Even conservative legends were extreme
Test, improve, perfect, announce
A good biz plan wins no matter what happens
This is only a test. See what happens
Stay in close touch with hundreds of people
Get used to the idea of database and quantity
Meet three new people every week
Always think how can I help someone
Don't be afraid to ask for favors
Make these habits, and they won't seem so hard
Why words matter more than ever
Tell people why they should care
Blah blah blah...what not to say
Always have fun - don't be too corporate
Photos of your audience on your website
Assume the basic scale, and go for quantity
Be a novice marketer, not an expert
Extreme results = extreme actions
How to penetrate College Markets
A musician's advice about the College market
BEHIND THE GLASS - BY J.D. STEFAN
Mixing techniques - monitoring volume levels
Listening Variety with your Speakers