The Reality of Solicitation Bombardment

Let’s say you go to work, and you start your day by turning on your computer only to find there are 30 new solicitation e-mails to sort through before you commence the days work. This is exactly how an A&R or Music Supervisor start their day. Sure most Music Supervisors and A&R’s may never listen to your CD. But not all A&R’s and Music Supervisors follow this code of conduct. In fact I spoke to a Music Supervisor who said she keeps all packages she receives in case she needs one for last minute production deadlines. Also independent music means less clearance issues which can save time and money. First - send out a formal and professional e-mail to a registry of Music Supervisors to find out who would welcome your package in the first place. Also explain in this e-mail what your intentions are as  an artist. For example we are shopping around for the right kind of media deal. Second - send off those packages and keep a record of what package were sent to whom. Thirdly – gently attempt to establish a dialogue and re pore with interested A&R Representatives & Music Supervisors. These efforts logistically take a lot of work to do effectively. Be calm, straight forward, not to overcompensating or excited, relax the sales pitch and try to make a connection in being modest about yourself and what you are trying to achieve.

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