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First let’s look at the role a Music Supervisor has in filmmaking. Hired by producers or directors, they find, research, clear and license music for film and television productions, although those duties are increasingly expanding to embrace the advertising and video game worlds. The parameters are quite specific when you get down to it. It's got to fit creatively; it's got to fit within budget. The director may want a specific vocal. He may say, ‘For this scene where she's walking down the street, I definitely want to hear a strong female voice.’ So it gets narrowed down. It’s important to note that budget concerns are a big factor is music selection. This can apply to both music and music clearance. For example if a producer wants, but can't afford, to use Shania Twain's "Up!" for a key scene? It’s up to the Music Supervisor to find a suitable replacement. How? Well by putting your inexpensive music that is easy to clear under their noses – things can happen. Music Supervisors get in touch with all the publishers and the record labels around the world – this is a huge network. For example if your music gets selected for a movie or TV Production, and the word on the street spreads about how positive and convenient the whole experience was – that’s how we can generate a Buzz in the Movie and TV Industry.
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